Planning tools


Planning tools

Whether you’re maximising ROI, navigating consumer journeys or getting to know the Great British public, use our bespoke media planning tools to gauge how and when newsbrands should be used in your advertising campaign

Finding the medium for your message?

In a world of ‘hybrid mediums’, newsbrands now offer a host of different ways to engage with their content. Use this simple tool to explore the strengths of the different elements – in total and for key demographics.

How people buy illustration

How people buy

We know that the purchase decision journey is a complex one, as consumers have more and more ways of finding out about and choosing brands and products. We have created a tool to help media planners navigate this complexity when planning media campaigns.

With it you will be able to determine:

  • which channels are best at influencing different types of purchase
  • which channels have the greatest influence at the different stages of the purchase journey
  • how different media channels help consumers decide which brand/product to buy.
Great Britain illustration

Guide to the Great British Public

How do we plan media in an era where disruption reigns? Especially when society has felt so divided in recent times. However, in reality, there are far more things that unite us as people and communities – our beliefs, our values and our attitudes to life.

Use this planning tool to get an insight into how the different demographics that make up the Great British public view themselves, the labels assigned to them, their attitudes towards things ranging from risk to purchase decisions, their concerns and their views on different media.

ROI calculator

ROI optimiser

How to maximise your revenue return on investment with newsbrands

We know that delivering the best possible return on investment for advertising money is top of everyone’s agenda. The ROI study conducted for Newsworks by Benchmarketing proves that  it is always better to have print newsbrands in the mix, as they increase total campaign RROI (revenue return on investment).

We have created a tool to help media planners find the optimum level of investment in print newsbrands as a proportion of the total budget for a range of different budget levels.