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Which newsbrand?

Planning
Hub

Which newsbrand?

When it comes to making a decision on which newsbrands to invest in there are a number of things to think about: What are your overarching campaign objectives? Which titles will enable you to reach a relevant target audience? Week day vs weekend? What environment is suitable for the brand or product that you want to promote? How does the editorial focus of each of the newsbrands align with the values of the brand in question? What creative opportunities do each of the newsbrands offer that will resonate, encourage emotional engagement with readers and deliver value for brands?

To help with this we have pulled together a handy crib sheet providing useful information on each newsbrand title:

Format

From cover wraps to VR projects, there are a vast range of formats to choose from in newsbrands

Ad format illustration

Ad objectives illustration

Communication objectives

From building fame to prompting action, we’ve synthesised communication objectives into six core routes