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Browse our range of effectiveness studies for insight into newsbrands’ ROI, context and influence

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From finance to motors - all you need to know about newsbrands’ advertising effectiveness across different sectors

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An in-depth look at the effectiveness of newsbrands’ advertising online in print and online, plus how they work together to maximise ROI


In Western Europe, sales have already suffered a 23% fall between 2013 and 2018. Yet usage is almost universal in the UK and mobile advertising now accounts for the majority of digital ad spend in the UK, according to the IAB.