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Browse our range of effectiveness studies for insight into newsbrands’ ROI, context and influence

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From finance to motors - all you need to know about newsbrands’ advertising effectiveness across different sectors

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An in-depth look at the effectiveness of newsbrands’ advertising online in print and online, plus how they work together to maximise ROI


Print has a powerful role to play when it comes to generating ROI. Research shows that adding print newspapers to a campaign boosts return by three times on average. Find out more about how to harness this effectiveness: