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Overview

Newsworks’ ongoing programme of large-scale effectiveness research is designed to conclusively demonstrate and quantify the value of newsbrands and the return on investment that they deliver. You can filter the latest research:

By study for insight on ROI, context and influence

By category for insight into sectors including automotive, finance and FMCG

By platform for research on the effectiveness of print, digital and multi-platform

Ad research study illustration
By study

Browse our range of effectiveness studies for insight into newsbrands’ ROI, context and influence

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By category

From finance to motors - all you need to know about newsbrands’ advertising effectiveness across different sectors

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By platform

An in-depth look at the effectiveness of newsbrands’ advertising online in print and online, plus how they work together to maximise ROI

By category overview

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Finance

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Newsbrands are an important advertising medium for financial services brands, but spend has declined in recent years. Advertisers invested an average of 10% in newsbrands in 2015 (figures sourced from SMI and include digital). This has fallen from 15% in 2011. The main winner has been digital, which has increased from 29% in 2011 to 35% in 2015.

FMCG

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Newsbrands have not traditionally been a leading medium for FMCG brands, however they were often regarded as an important secondary medium. Advertisers invested an average of 7% in newsbrands in 2015 (figures sourced from SMI and include digital). This has fallen from 11% in 2011. The main winner has been digital, which has increased from 17% in 2011 to 27% in 2015.

Travel

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Newsbrands are an important advertising medium for travel and transport brands. Advertisers invested an average of 13% in newsbrands in 2015 (figures sourced from SMI and include digital). This has fallen from nearly 23% in 2011. A range of other channels have picked up the difference, with the biggest increases for digital and out of home.

Retail

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Newsbrands are an important advertising medium for retailers, the second biggest channel for the sector. Advertisers invested an average of 18% in newsbrands in 2015 (figures sourced from SMI and include digital). This has fallen from over 30% in 2011. The main winner has been digital, which has more than doubled from 10% in 2011 to 21.5% in 2015.

Automotive

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Newsbrands are an important advertising medium for automotive brands. Advertisers invested an average of 10% in newsbrands in 2015 (figures sourced from SMI and include digital). This has fallen from over 20% in 2011. The main winner has been digital, which has increased from 25% in 2011 to 33% in 2015.

Collective Services

Finance, Retail, Telecoms, Travel, Media, Government/Social/Political, Other services

Newsbrands are an important advertising medium for many types of service brands, the third biggest channel for this group of sectors. Advertisers invested an average of 11% in newsbrands in 2015 (figures sourced from SMI and include digital). This has fallen from19% in 2011. The main winner has been digital which has grown from 22% in 2011 to 31% in 2015.