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By study

Browse our range of effectiveness studies for insight into newsbrands’ ROI, context and influence

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By category

From finance to motors - all you need to know about newsbrands’ advertising effectiveness across different sectors

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An in-depth look at the effectiveness of newsbrands’ advertising online in print and online, plus how they work together to maximise ROI

The power of newsbrand content partnerships

Newsbrands are content experts with the power to help convey brand stories in a credible, impactful, trusted and engaging way across multiple platforms. This deck provides insight into the effectiveness of newsbrands across platforms with a range of case studies from brands delivering on different objectives.


A range of studies show that utilising more than one newsbrand platform adds up to more than the sum of its parts, with a strong multiplier effect extending to other media such as TV and social. Using newsbrands’ multiple platforms maximises profit, as well as supercharging other business effects – both long and short-term. Find out more: