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Browse our range of effectiveness studies for insight into newsbrands’ ROI, context and influence

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From finance to motors - all you need to know about newsbrands’ advertising effectiveness across different sectors

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An in-depth look at the effectiveness of newsbrands’ advertising online in print and online, plus how they work together to maximise ROI


A range of studies show that utilising more than one newsbrand platform adds up to more than the sum of its parts, with a strong multiplier effect extending to other media such as TV and social. Using newsbrands’ multiple platforms maximises profit, as well as supercharging other business effects – both long and short-term. Find out more: