Newsbrands are content experts with the power to help convey brand stories in a credible, impactful, trusted and engaging way across multiple platforms. This deck provides insight into the effectiveness of newsbrands across platforms with a range of case studies from brands delivering on different objectives.
A range of studies show that utilising more than one newsbrand platform adds up to more than the sum of its parts, with a strong multiplier effect extending to other media such as TV and social. Using newsbrands’ multiple platforms maximises profit, as well as supercharging other business effects – both long and short-term. Find out more: