Newsworks’ ongoing programme of large-scale effectiveness research is designed to conclusively demonstrate and quantify the value of newsbrands in advertising campaigns and the return on investment that they deliver. You can filter the latest research:

By study for insight on delivering ROI, context and influence with newsbrand advertising

By category for insight into sector advertising including cars, finance and FMCG

By platform for research on the effectiveness of print, digital and multi-platform advertising

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By study

Browse our range of effectiveness studies for insight into newsbrands’ ROI, context and influence

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By category

From finance to motors - all you need to know about newsbrands’ advertising effectiveness across different sectors

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By platform

An in-depth look at the effectiveness of newsbrands’ advertising online in print and online, plus how they work together to maximise ROI